At a time of deconfinement following the Covid-19 crisis, do you have the impression that you have difficulties ahead of you? Contrary to what you think, opportunities emerge in times of crisis. Thus, certain companies initiate new economic growth while new companies are created to meet new needs.
Here we reveal some ways to help you develop your business to face the economic crisis. They are an opportunity to rethink the way you do things and open new doors!
Opportunities in times of crisis: Selling your products on the Internet
We all know that the big winner of the Coronavirus crisis is digital. Many companies have launched into this sector in order to ensure a minimum of cash flow. This is a good alternative for finding diversified income resources.
So, the idea here is to offer your products for sale online in order to retain sales. To do this, you can offer them on the following media:
- An online sales site (e-commerce) . Customers can purchase products directly on the site and have them delivered directly to their home.
- E-commerce solutions. This is software available online that allows you to set up a website in a short time. The best known software is Shopify.
- Social networks . They are useful for showing your products to Internet users and providing a link (to your website) to purchase them. Discover all our advice for selecting the social networks best suited to your activity.
- Sales platforms . There are multiple ones where you can add your products and sell them directly. The most used in France are Amazon and Cdiscount.
- Dropshipping . With this system, delivery to your customers is done by the supplier and not by you. No stock is therefore required to start selling your products. For sales, you can opt for either a website or a platform.
To promote your website and your products sold, it is also possible to create online advertising campaigns via various software (Google, Facebook , Bing, etc.).
What if you only offer services?
Again, you have the option of creating a website that talks about your services. Very trendy at the moment, video conference meetings should be integrated into your site. You must also indicate different means of contacting you: telephone, email, postal address, etc.
You will then optimize your presence on social networks to make yourself known and encourage people to contact you.
Tip #2: Reduce your dependence on product supply
This is the great debate of this global crisis: is it justified to delegate the production of your products to other countries? The most obvious example being China, the country in which the disease began. It therefore becomes important for any business leader to think about new areas in order to reduce this dependence and regain control over manufacturing.
Made in France is also one of the new demands of French consumers. So why not get started too?
Many companies have already made this choice, it’s up to you to get started!
Nationalization of manufacturing seems one of the most attractive opportunities in times of crisis.
Opportunities in times of crisis: Review the way of working within the company
Another trend that emerged during confinement: teleworking. Companies that could do so had to switch their employees to teleworking, a transition which was very weak in France until then.
It is therefore time for you, a business manager, to consider this opportunity. In fact, for certain employees this solution proves to be more appreciable and helps them better manage their professional and private lives. Initially, only offer it to willing people and observe the results after a few months.
As communication is largely facilitated with existing digital tools, this alternative can be put in place for companies which have difficulty paying the rent for their professional premises, for example. Having your employees work at home will allow you to pay fewer expenses each month and increase your cash flow.
Tip #4: Rework your business plan
Once you have rethought your professional activity as a whole, it remains essential to check that the changes are in line with your business plan .
How to get there ?
Don't hesitate to ask other business leaders for advice on their own experiences. Having their feedback will, in particular, help you imagine perspectives other than those you thought of or refine them so that they are integrated into your development strategy.
They will also be able to help you see more clearly regarding the structure of the company and make the implementation of the new plan more effective.
You are also able to question them on their way of practicing remote management which is motivating and positive.
Finally, they are also likely to give you new ideas for opportunities in times of crisis.
This technique was implemented by American entrepreneurs in 2008 and has enabled many to regain economic growth.
We will conclude with the fact that the key word of the Covid-19 crisis was: solidarity. And this is what is currently being implemented in France between entrepreneurs!
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